element primo

The Primo collection takes inspiration from Element’s early 90s East Coast roots and expands on some of the sportswear-inspired archival pieces the brand was known for at the time. Based on a contemporary and bold aesthetic, the 1st Primo drop is grounded in Element legacy colors - Black, White and Red. The 2nd drop expands on the athletic staple concept to bring a comprehensive merchandised package featuring progressive color blocking and styling.